CloudSense blog

Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.

  • 5 minute read
  • Jun 23, 2022

What is CPQ - and how can it help your business?

Whether your preferred term is Configure Price Quote, Quote-to-Cash, Order Management or Product & Pricing Solution, CPQ is an increasingly vital tool for any business selling complex configurable products.

  • 4 minute read
  • Jun 13, 2022

How to integrate a marketplace into an omnichannel B2B customer experience

Marketplaces promise to be a powerful avenue towards revenue growth for CSPs, and allow them to broaden the scope of their relevance in the modern digital landscape with the help of a robust CPQ solution.

  • 4 minute read
  • Jun 10, 2022

How publishers can minimize customer churn

With audience expectations higher than ever in this digital age, publishers are under more pressure to reel their audiences in, maintain loyalty and reduce churn.

  • 4 minute read
  • May 24, 2022

How productivity is key to publisher revenue

Driving productivity, whether from your employees, outsourced organizations, or even machines, is vital to keeping media companies profitable in today’s competitive landscape.

  • 3 minute read
  • May 18, 2022

CPQ should lie at the heart of your digital transformation strategy

Although the accelerated digitization of the modern business and commercial landscape appears to be making things more complex, CPQ solutions in fact bring simplicity and uniformity to systems before they become too cumbersome.

  • 3 minute read
  • May 12, 2022

What is a marketplace, and how can CSPs capitalize on them?

For years now, Telcos have been trying to enrich their value proposition to their customers, and are now realizing the imminent need to capitalize on marketplace solutions to drive both revenue and growth.

  • 4 minute read
  • May 4, 2022

The 5 main pitfalls and challenges of digital transformation

With over 10 years of experience delivering successful digital transformations for Telecoms and Media businesses, CloudSense have seen first-hand the kinds of pitfalls that digital transformations can fall into.


  • 6 minute read
  • Apr 27, 2022

5 statistics about MSPs, 5G, Comms as a Service and Marketplaces that you need to know

With the telecommunications industry reeling from rapid transformation in technology and trends encompassing innovation, agility and flexibility, we’ve compiled 5 statistics you need to know about MSPs, 5G, Communications as a Service and marketplaces.

  • 4 minute read
  • Apr 13, 2022

4 statistics about marketplaces that telcos need to know

This post-pandemic era has witnessed rapid demand for digital transformation and a rapid adoption of cloud technologies. Telcos are now realizing that they need to restructure and refocus their business model in order to be successful.

  • 5 minute read
  • Apr 8, 2022

8 reasons CloudSense is Salesforce native

With Salesforce, CloudSense, and our native solution, organizations have access to a powerful platform. By combining to remove IT worries and reinvent end-to-end sales processes and order management, our customers can rely on us to deliver sales transformation

  • 4 minute read
  • Mar 28, 2022

Key challenges faced by Managed Service Providers

As the market for Managed Service Providers expands in the wake of pandemic-driven changes, having the right tools to streamline this often complex and multifaceted industry is needed now more than ever.

  • 7 minute read
  • Mar 21, 2022

Exploring Zero, First and Second party data

With the clock ticking on third-party data, publishers are having to rethink their data strategy. First, second and zero-party data are now becoming publishers’ most trusted weapon, providing new opportunities for maximizing ad sales.

  • 1 minute read
  • Mar 14, 2022

CloudSense earns 2022 CPQ Gold Medal rating from Info-Tech Research Group

After an in-depth analysis of CPQ customer attitudes, CloudSense’s commitment to close customer relationships, high-level support, and ongoing innovation place them at the top of the pile among their peers.

  • 5 minute read
  • Feb 28, 2022

Why customers increasingly require flexibility in their media ad buying

In order to compete in an increasingly complex and multifaceted digital ad sales environment, advertisers want nothing more than flexibility and a wide variety of options. Publishing platforms need to be able to meet those needs to thrive

  • 6 minute read
  • Feb 21, 2022

Doing more with less: Why energy and utilities providers need to embrace minimalism

While most business and consumer sectors are preoccupied with how to give their customers more, energy and utilities often have to do the opposite. We look at trends and drivers behind doing more with less.

  • 6 minute read
  • Feb 10, 2022

Maximizing productivity and programmatic success in 2022 and beyond

Here are some highlights from our exclusive virtual roundtable event from December 2021, with LiveIntent CMO Kerel Cooper and CloudSense VP of Media Solutions Stuart Schauman

  • 4 minute read
  • Feb 7, 2022

Managing scale in a 5G world

In our recent webinar, “Are you ready for scale in the 5G world?” CloudSense’s Vish Kumar spoke with Industry Principal Consultant at Infosys, Shri Krishan about the challenges and opportunities for telcos that 5G is bringing with it.

  • 4 minute read
  • Jan 31, 2022

How modern CPQ solutions help energy and utility providers compete in a digital-first world

We recently commissioned IDC to explore the evolution of CPQ solutions, and how new developments have the potential to bring energy and utilities companies in line with other industries.

  • 4 minute read
  • Jan 24, 2022

How automated messaging can help your business

With 90% of text messages read within 3 minutes of delivery, automated messaging has proven to be an effective method for mass communication, allowing businesses to both engage with consumers, and solve problems they may face.

  • 5 minute read
  • Jan 14, 2022

Why this is a pivotal moment for Communications as a Service providers

As we enter 2022, and leave many of the troubles of the past two years behind us, now is the time for CPaaS, UCaaS and XCaaS providers to take advantage of a new Comms as a Service landscape.

  • 5 minute read
  • Jan 7, 2022

Media publishers’ lessons from 2021 and resolutions for 2022

After yet another tumultuous year, we find ourselves in 2022, hoping for a return to normal. But what even is “normal” in an ever-changing media landscape? We look at some of the lessons for 2021 and resolutions for 2022.

  • 5 minute read
  • Jan 7, 2022

Energy and utilities providers’ lessons from 2021 and resolutions for 2022

After yet another tumultuous year, we find ourselves in 2022, hoping for a return to normal. But what even is “normal” in an ever-changing energy and utilities landscape? We look at some of the lessons for 2021 and resolutions for 2022.

  • 4 minute read
  • Jan 7, 2022

The telco industry’s lessons from 2021 and resolutions for 2022

After yet another tumultuous year, we find ourselves in 2022, hoping for a return to normal. But what even is “normal” in an ever-changing telecommunications landscape? We look at some of the lessons for 2021 and resolutions for 2022.

  • 2 minute read
  • Jan 6, 2022

MediaRapid: a lifeline for small-to-medium publishers’ ad sales and operations

The last couple of years have accelerated the shift towards a digital-first world for publishers, placing new pressures on their ad sales operations systems. This is particularly true for SMB publishers, who have an uphill struggle ahead. MediaRapid is their lifeline.

  • 3 minute read
  • Dec 17, 2021

Challenges to telco in the post-Covid world

A new landscape is emerging for telcos in the wake of the pandemic, who will need to be more adaptable for customers, quicker and more efficient with fixes and changes, and more socially focussed than ever.

  • 1 minute read
  • Dec 9, 2021

Enabling revenue growth with digitized ad sales

The pandemic hit the gas pedal on a lot of emerging trends in the media sales industry, changing the landscape forever, and publishers are going to have to act fast to secure ongoing revenue growth.

  • 2 minute read
  • Dec 9, 2021

Is your utilities company fit for the future?

In order to fend off current and future challenges, energy and utility companies need to rethink what they are selling and who they are selling to.

  • 6 minute read
  • Nov 23, 2021

How digitization is unlocking value for utility providers

Rapid digitization may seem daunting to energy and utility companies in particular, but it presents opportunities for growth that should not be missed.

  • 4 minute read
  • Nov 9, 2021

How telcos can maximize ROI from 5G

5G is coming, and creating both opportunities and challenges for telcos. With an eye on the bottom line, how can telcos ensure they are ready to maximize their return on investment from this next step in telecommunications?

  • 4 minute read
  • Nov 1, 2021

Cookie cutter: what the end of third-party cookies spells for media sales vendors

Third-party cookies are on the way out, cutting off a major route to effective targeting for advertisers. But that doesn’t mean the end of effective advertising, and advertising sales.

  • 3 minute read
  • Oct 29, 2021

Challenges and opportunities on the horizon for B2B telecommunications providers

The B2B telecommunications sector is growing more rapidly than B2C, thanks to some exciting new technologies, as well as the changing habits and expectations of customers.

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