Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.
An important, although perhaps predictable, phenomenon of the past two years has been that the changes in business and consumer behavior that emerged in the wake of the pandemic seem to be sticky.
Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.
Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.
Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.
The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.
The sudden shift in everyone’s lives that Covid brought about cemented the vital importance of the telecommunications industry in keeping societies, governments and businesses connected during crisis periods, and a new landscape has emerged in its wake.
It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad sales landscape.
Energy and utilities providers currently face a number of tough challenges: ongoing deregulation driving up competition between providers, ever-escalating customer expectations and broader scrutiny into green credentials.
Although much energy news in recent months has been rather gloomy, with the United Nations Climate Change Conference (COP26) eliciting a sometimes frosty reception and accusations of hypocrisy, as well as the unfolding energy crisis particularly affecting Europe and China, developments in the digital space give reasons for optimism.
It’s easy to feel a bit sorry for 5G: its potential is enormous, but it was dealt a massive PR blow over the past two years thanks to hare-brained conspiracies and misinformation linking it to the transmission of Covid.
Whether you are on a diet or not, the constant reminders of - and pleas to consent to - cookies as we navigate the internet are something we all became quietly resigned to in recent years.
The B2B telecommunications world is currently experiencing a set of interesting upheavals.
Everybody loves a good deal, whether buying for ourselves, friends and family, or our work – we all want the best value for money.
We recently took a deep dive into the issue of energy deregulation, exploring three case studies of liberalized markets (in Sweden, Japan and the United States) to learn more about the challenges, pitfalls and opportunities that deregulation can bring.
Remember all the hand-wringing we did back in the 2000s about “text speak corrupting the language of the younger generation”? You don’t really hear those complaints any more - so what happened?
Advertising - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.
The ongoing energy crisis impacting the UK - one of the most deregulated markets in the world - has taken some major scalps including Avro Energy, Green Supplier Limited, Utility Point and People’s Energy, and led to a spate of panic buying leaving up to 90% of fuel stations in major cities dry.
If you cast your mind back to pre-2020 times, “hybrid”, “agile” or “flexible” working was already becoming a major selling point for companies to employees.
The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.
The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising.
How we consume media, the delivery of media and the way we pay for media is always changing.
So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.
We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales.
Some things appear paradoxical at first, but make more sense upon further reflection. For example: the more essential a product or service is, the less effort is required to convince the public to purchase it.
Telcos all over the world are chasing new ways to add value to their offerings.
Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.
5G technology promises a whole new level of hyperconnectivity and innovation across the board.
Traditionally, most global Communication Service Providers (CSPs) have always focused on the B2C market.
But times are changing – telcos are shifting from consumer to enterprise.
It’s safe to say that Utilities companies aren’t known for their stellar customer experience (cx). In fact, Utilities lag behind other industries when it comes to digital experience.
As emerging digital technologies drive service and business model innovation the enterprise B2B space in Telecommunications is booming.
The B2B Telco market sits on the cusp of an exciting new era.
There are golden opportunities for any CSP set up to support your B2B customers’ ambitions with 5G and cloud services.
A poorly integrated patchwork of systems is a common problem for Media businesses.