• 1 minute read
  • Feb 1, 2024

In conversation with CloudSense podcast episode 2: Market Share

CloudSense has recently published the second episode of our new podcast, "In conversation with CloudSense". In this episode, Vish Kumar, Senior Vice President for Product Management at CloudSense, gives his thoughts on capturing market share. 

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Listen to Episode 2 - Market Share now:

 

 

The Telecoms industry is as competitive as ever, and cementing yourself as a market leader needs continuous strategic attention.  Gaining market share is a long-term endeavour that requires a comprehensive strategy, continuous improvement, and a deep understanding of your target market. 

One way to increase market penetration is through improving the overall customer experience. Focus on delivering exceptional customer service and support. This can involve streamlining your processes, providing quick and efficient resolutions to customer issues, and offering personalized experiences.  

Staying on top of market trends is another key component to market dominance. Stay up to date on the latest industry trends, technological advancements, and customer preferences. This will enable you to adapt your strategies and offerings accordingly, keeping you ahead of the competition.

Entering a new market as a telco requires careful market research, strategic planning, and a willingness to adapt to the unique dynamics of the new market.  The key is to touch the right demographics and target segments and key parts of the markets in order to be competitive. Existing telecom companies in the new market may already have a strong customer base, brand recognition, and established infrastructure. Competing with them can be challenging, requiring innovative strategies to differentiate your offerings and attract customers. Understand how your product fits against your competitors, as this will help how you position your product. 

The telecoms industry is constantly evolving, with new technologies and services emerging. Keeping up with these advancements and integrating them into your offerings can be a challenge when entering a new market. Staying ahead of the curve and offering innovative solutions can help differentiate your company.

Get in touch with our experts, and set up a live demo.

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