How advertizers are responding to the “new normal”
Advertizing - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.
Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.
Advertizing - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.
The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.
The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising.
How we consume media, the delivery of media and the way we pay for media is always changing.
So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.
We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales.
Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.
A poorly integrated patchwork of systems is a common problem for Media businesses.
Managing complex quotes is a challenge at the best of times.
CSPs have a lot to live up to.
Easy to use, digital and hyper-personalized B2B experiences are now baseline expectations.
There’s no pressing pause on technology’s progress.
So your sales process should only be going in one direction: faster, more personalized and more digitized. (Ok, make that three directions.)
Waves of digitalization continue to wash over the Media industry.
You might already know how important Configure Price Quote (CPQ) can be to the success of your sales.
The build vs buy software dilemma.
It’s a decision you can spend days deliberating as you weigh up the pros and cons.
You’ve given the green light on your Configure Price Quote (CPQ) project – or you’re not far from it.
Congratulations! You’ll soon be sealing deals and reaping the rewards CPQ can offer your business.
Deal or no deal?
It doesn’t have to come down to chance.
Manual tasks and tracking orders consume your days.
If we branded ourselves Visionaries, you might worry we’d been sipping a little too heavily on the CloudSense Kool-Aid.
Configure price quote, or CPQ, is big business.
Time management is essential – especially for your sales team.
Automation can save your business time, labor and money – not to mention making you easier to do business with.
When someone says delivery, you probably picture a mailman at your door with a parcel.
Digital Commerce will play a big part in your business’ future.
Nowadays we don’t buy, we subscribe.
From cars and clothes, to co-working spaces.
On our exploration of each principle of The Convenience Revolution, today we’re looking at leveraging breakthroughs in technology.
You’ve been championing digital transformation in your business for years.
And we’ve been right there with you.
In the past, online self-service was seen as inconvenient. It was faster and easier to rely on a person, rather than often slow and erratic technology.
Ever clicked on a company’s website only to be sent to a blank loading page?
Or been faced with a lengthy online checkout?
If so, you’ve experienced customer friction.
Customers have been forced online faster than anyone could have anticipated.
This accelerated digital demand has made Digital Commerce even more vital to your business’ success – now and in the future.
From forging love-hate relationships with grocery store kiosks, to scrolling FAQs and managing our subscriptions online – self-service has become a shopping staple.
With over a quarter of the world staying at home, Media, Communications and Utilities businesses have seen a big jump in online traffic.
Your services are playing a huge part in getting people through tough times.
This is a bit different to our usual blogs – but we’re sure you’ll agree that we’re living in unusual times.