CloudSense blog

The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.

It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad sales landscape. 

Whether you are on a diet or not, the constant reminders of - and pleas to consent to - cookies as we navigate the internet are something we all became quietly resigned to in recent years.

Advertising - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.

The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.

The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising. 

How we consume media, the delivery of media and the way we pay for media is always changing. 

So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.

We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales. 

Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.

A poorly integrated patchwork of systems is a common problem for Media businesses.

Managing complex quotes is a challenge at the best of times.

CSPs have a lot to live up to. 

Easy to use, digital and hyper-personalized B2B experiences are now baseline expectations.

There’s no pressing pause on technology’s progress. 

So your sales process should only be going in one direction: faster, more personalized and more digitized. (Ok, make that three directions.) 

Waves of digitalization continue to wash over the Media industry.

You might already know how important Configure Price Quote (CPQ) can be to the success of your sales. 

The build vs buy software dilemma.

It’s a decision you can spend days deliberating as you weigh up the pros and cons.

You’ve given the green light on your Configure Price Quote (CPQ) project – or you’re not far from it.

Congratulations! You’ll soon be sealing deals and reaping the rewards CPQ can offer your business.

Deal or no deal?

It doesn’t have to come down to chance.

Manual tasks and tracking orders consume your days. 

If we branded ourselves Visionaries, you might worry we’d been sipping a little too heavily on the CloudSense Kool-Aid. 

Configure price quote, or CPQ, is big business.

Time management is essential – especially for your sales team. 

Automation can save your business time, labor and money – not to mention making you easier to do business with. 

When someone says delivery, you probably picture a mailman at your door with a parcel. 

Digital Commerce will play a big part in your business’ future.  

Nowadays we don’t buy, we subscribe.

From cars and clothes, to co-working spaces. 

On our exploration of each principle of The Convenience Revolution, today we’re looking at leveraging breakthroughs in technology.

You’ve been championing digital transformation in your business for years.

And we’ve been right there with you.

In the past, online self-service was seen as inconvenient. It was faster and easier to rely on a person, rather than often slow and erratic technology. 

Ever clicked on a company’s website only to be sent to a blank loading page?

Or been faced with a lengthy online checkout?

If so, you’ve experienced customer friction.