CloudSense blog

Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.

  • 5 minute read
  • Jun 23, 2022

What is CPQ - and how can it help your business?

Whether your preferred term is Configure Price Quote, Quote-to-Cash, Order Management or Product & Pricing Solution, CPQ is an increasingly vital tool for any business selling complex configurable products.

  • 4 minute read
  • Jun 10, 2022

How publishers can minimize customer churn

With audience expectations higher than ever in this digital age, publishers are under more pressure to reel their audiences in, maintain loyalty and reduce churn.

  • 4 minute read
  • May 24, 2022

How productivity is key to publisher revenue

Driving productivity, whether from your employees, outsourced organizations, or even machines, is vital to keeping media companies profitable in today’s competitive landscape.

  • 3 minute read
  • May 18, 2022

CPQ should lie at the heart of your digital transformation strategy

Although the accelerated digitization of the modern business and commercial landscape appears to be making things more complex, CPQ solutions in fact bring simplicity and uniformity to systems before they become too cumbersome.

  • 4 minute read
  • May 4, 2022

The 5 main pitfalls and challenges of digital transformation

With over 10 years of experience delivering successful digital transformations for Telecoms and Media businesses, CloudSense have seen first-hand the kinds of pitfalls that digital transformations can fall into.


  • 5 minute read
  • Apr 8, 2022

8 reasons CloudSense is Salesforce native

With Salesforce, CloudSense, and our native solution, organizations have access to a powerful platform. By combining to remove IT worries and reinvent end-to-end sales processes and order management, our customers can rely on us to deliver sales transformation

  • 7 minute read
  • Mar 21, 2022

Exploring Zero, First and Second party data

With the clock ticking on third-party data, publishers are having to rethink their data strategy. First, second and zero-party data are now becoming publishers’ most trusted weapon, providing new opportunities for maximizing ad sales.

  • 1 minute read
  • Mar 14, 2022

CloudSense earns 2022 CPQ Gold Medal rating from Info-Tech Research Group

After an in-depth analysis of CPQ customer attitudes, CloudSense’s commitment to close customer relationships, high-level support, and ongoing innovation place them at the top of the pile among their peers.

  • 5 minute read
  • Feb 28, 2022

Why customers increasingly require flexibility in their media ad buying

In order to compete in an increasingly complex and multifaceted digital ad sales environment, advertisers want nothing more than flexibility and a wide variety of options. Publishing platforms need to be able to meet those needs to thrive

  • 6 minute read
  • Feb 10, 2022

Maximizing productivity and programmatic success in 2022 and beyond

Here are some highlights from our exclusive virtual roundtable event from December 2021, with LiveIntent CMO Kerel Cooper and CloudSense VP of Media Solutions Stuart Schauman

  • 4 minute read
  • Jan 24, 2022

How automated messaging can help your business

With 90% of text messages read within 3 minutes of delivery, automated messaging has proven to be an effective method for mass communication, allowing businesses to both engage with consumers, and solve problems they may face.

  • 5 minute read
  • Jan 7, 2022

Media publishers’ lessons from 2021 and resolutions for 2022

After yet another tumultuous year, we find ourselves in 2022, hoping for a return to normal. But what even is “normal” in an ever-changing media landscape? We look at some of the lessons for 2021 and resolutions for 2022.

  • 2 minute read
  • Jan 6, 2022

MediaRapid: a lifeline for small-to-medium publishers’ ad sales and operations

The last couple of years have accelerated the shift towards a digital-first world for publishers, placing new pressures on their ad sales operations systems. This is particularly true for SMB publishers, who have an uphill struggle ahead. MediaRapid is their lifeline.

  • 1 minute read
  • Dec 9, 2021

Enabling revenue growth with digitized ad sales

The pandemic hit the gas pedal on a lot of emerging trends in the media sales industry, changing the landscape forever, and publishers are going to have to act fast to secure ongoing revenue growth.

  • 4 minute read
  • Nov 1, 2021

Cookie cutter: what the end of third-party cookies spells for media sales vendors

Third-party cookies are on the way out, cutting off a major route to effective targeting for advertisers. But that doesn’t mean the end of effective advertising, and advertising sales.

  • 5 minute read
  • Oct 7, 2021

How advertisers are responding to the “new normal”

The last two years have seen budget cuts hit marketing departments, which have in turn impacted what advertisers prioritize. Here we have a look at what has happened, and how you can respond most effectively.

  • 4 minute read
  • Sep 10, 2021

How to give your customers exactly what they want from advertising

As the media landscape becomes more complex - especially digitally - advertisers are increasingly expecting a broad and configurable range of advertising options from vendors. Media sales vendors need to understand why, and how they can meet that demand.

  • 5 minute read
  • Sep 2, 2021

Smooth operations: secrets of a successful ad platform transformation

How to navigate the key phases of implementation of a new ad sales and operations platform.

  • 5 minute read
  • Sep 1, 2021

How publishers are transforming their sales operations

Get the highlights from our latest webinar with Adweek, as we sat down with Marvin Walstra, Back Office Application manager at DPG Online Services.

  • 4 minute read
  • Aug 24, 2021

How an all-in-one ad operations solution benefits multiple departments

While primarily designed to help your sales department sell, an all-in-one solution can have a positive impact on a range of important departments in your organisation.

  • 5 minute read
  • Jul 30, 2021

Falling over with too much ad tech?

Explore why relying on too much ad tech creates a load of different problems and what you can do to solve them. 

  • 3 minute read
  • May 19, 2021

Why a central hub is the secret to ad booking success

Explore how a central hub streamlines and automates your end-to-end ad sales lifecycle for ad booking success.

  • 1 minute read
  • Apr 29, 2021

[Infographic] Spreadsheets vs CPQ – what's best for your business?

Check out this infographic to see how your business could benefit from replacing your spreadsheets with a Configure Price Quote (CPQ) solution.

  • 5 minute read
  • Apr 13, 2021

8 must-haves for any future-proof CPQ solution

Explore these 8 key pieces of functionality any future-proof CPQ provider should have – from integration with your other tech to a slick user experience.

  • 6 minute read
  • Mar 24, 2021

5 strategies for a thriving Ad Sales function

Explore these 5 strategies successful Media organizations are following to see how you can thrive in the digital ad sales landscape.

  • 8 minute read
  • Dec 15, 2020

31 CPQ stats you should know

We've gathered 31 CPQ stats to give you a clear overview of CPQ – from why it matters, to the benefits of implementing it into your business.

  • 5 minute read
  • Dec 7, 2020

Build vs Buy software – what’s best for your business?

Explore these 6 factors to help decide whether you should buy an external SaaS platform or build your own software in-house.

  • 8 minute read
  • Nov 16, 2020

7 tips for a successful CPQ implementation

Explore our tips for a successful CPQ implementation so you can reap the rewards CPQ has to offer sooner.

  • 9 minute read
  • Oct 29, 2020

3 CPQ benefits for your business

Explore 3 key CPQ benefits that could bring your business increased productivity, performance and profits.

  • 5 minute read
  • Oct 15, 2020

11 signs you need CPQ

Explore these 11 common signs you need CPQ to see whether the software is the right fit for your business.

  • 4 minute read
  • Sep 30, 2020

Why CPQ continues to grow

Gartner's Magic Quadrant for Configure, Price and Quote Application Suites reveal CPQ is growing faster than ever – here's why.

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