CloudSense blog

Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.

  • 5 minute read
  • Jan 7, 2022

Media publishers’ lessons from 2021 and resolutions for 2022

Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.  

  • 2 minute read
  • Jan 6, 2022

MediaRapid: a lifeline for small-to-medium publishers’ ad sales and operations

The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.

  • 1 minute read
  • Dec 9, 2021

Enabling revenue growth with digitized ad sales

It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad sales landscape. 

  • 4 minute read
  • Nov 1, 2021

Cookie cutter: what the end of third-party cookies spells for media sales vendors

Whether you are on a diet or not, the constant reminders of - and pleas to consent to - cookies as we navigate the internet are something we all became quietly resigned to in recent years.

  • 5 minute read
  • Oct 7, 2021

How advertisers are responding to the “new normal”

Advertising - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.

  • 4 minute read
  • Sep 10, 2021

How to give your customers exactly what they want from advertising

The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.

  • 5 minute read
  • Sep 2, 2021

Smooth operations: secrets of a successful ad platform transformation

The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising


  • 5 minute read
  • Sep 1, 2021

How publishers are transforming their sales operations

How we consume media, the delivery of media and the way we pay for media is always changing. 

So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.

  • 4 minute read
  • Aug 24, 2021

How an all-in-one ad operations solution benefits multiple departments

We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales

  • 5 minute read
  • Jul 30, 2021

Falling over with too much ad tech?

Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.

  • 3 minute read
  • May 19, 2021

Why a central hub is the secret to ad booking success

A poorly integrated patchwork of systems is a common problem for Media businesses.

  • 1 minute read
  • Apr 29, 2021

[Infographic] Spreadsheets vs CPQ – what's best for your business?

Managing complex quotes is a challenge at the best of times.

  • 6 minute read
  • Apr 21, 2021

The 5 challenges CSPs should tackle today to thrive in B2B

CSPs have a lot to live up to. 

Easy to use, digital and hyper-personalized B2B experiences are now baseline expectations.

  • 6 minute read
  • Apr 13, 2021

8 must-haves for any future-proof CPQ solution

There’s no pressing pause on technology’s progress. 

So your sales process should only be going in one direction: faster, more personalized and more digitized. (Ok, make that three directions.) 

  • 6 minute read
  • Mar 24, 2021

5 strategies for a thriving Ad Sales function

Waves of digitalization continue to wash over the Media industry.

  • 8 minute read
  • Dec 15, 2020

31 CPQ stats you should know

You might already know how important Configure Price Quote (CPQ) can be to the success of your sales. 

  • 5 minute read
  • Dec 7, 2020

Build vs Buy software – what’s best for your business?

The build vs buy software dilemma.

It’s a decision you can spend days deliberating as you weigh up the pros and cons.

  • 8 minute read
  • Nov 16, 2020

7 tips for a successful CPQ implementation

You’ve given the green light on your Configure Price Quote (CPQ) project – or you’re not far from it.

Congratulations! You’ll soon be sealing deals and reaping the rewards CPQ can offer your business.

  • 9 minute read
  • Oct 29, 2020

3 CPQ benefits for your business

Deal or no deal?

It doesn’t have to come down to chance.

  • 5 minute read
  • Oct 15, 2020

11 signs you need CPQ

Manual tasks and tracking orders consume your days. 

  • 4 minute read
  • Oct 10, 2020

Why Gartner named CloudSense a CPQ Visionary

If we branded ourselves Visionaries, you might worry we’d been sipping a little too heavily on the CloudSense Kool-Aid. 

  • 4 minute read
  • Sep 30, 2020

Why CPQ continues to grow

Configure price quote, or CPQ, is big business.

  • 5 minute read
  • Sep 15, 2020

What is a CPQ tool and how can it help your business?

Time management is essential – especially for your sales team. 

  • 7 minute read
  • Aug 28, 2020

Leveraging breakthroughs in technology – Automation

Automation can save your business time, labor and money – not to mention making you easier to do business with. 

  • 8 minute read
  • Aug 18, 2020

Why delivery matters regardless of what you sell

When someone says delivery, you probably picture a mailman at your door with a parcel. 

  • 7 minute read
  • Jul 30, 2020

Why speed and scale are key to Digital Commerce success

Digital Commerce will play a big part in your business’ future.  

  • 6 minute read
  • Jul 15, 2020

How to win over your customers with flexible subscriptions

Nowadays we don’t buy, we subscribe.

From cars and clothes, to co-working spaces. 

  • 7 minute read
  • Jun 29, 2020

How to leverage breakthroughs in technology: AI

On our exploration of each principle of The Convenience Revolution, today we’re looking at leveraging breakthroughs in technology.

  • 9 minute read
  • Jun 11, 2020

New digital habits reveal it’s time to go digital now

You’ve been championing digital transformation in your business for years.

And we’ve been right there with you.

  • 8 minute read
  • Jun 9, 2020

How digital self-service benefits your entire business

In the past, online self-service was seen as inconvenient. It was faster and easier to rely on a person, rather than often slow and erratic technology. 

  • 11 minute read
  • May 21, 2020

8 ways to reduce friction from your Digital Commerce store

Ever clicked on a company’s website only to be sent to a blank loading page?

Or been faced with a lengthy online checkout?

If so, you’ve experienced customer friction.

1 2