24 September 2024
Product configuration is a critical aspect of the sales process, allowing customers to select products that meet their specific needs. Done well, it can offer businesses a competitive advantage in customer retention, efficiency and simplicity. A well-optimized product configuration process can streamline the sales process, boost revenue and much more.
8 April 2024
In today's fast-paced business world, where adaptability and resilience are essential, intelligent decoupling has emerged as a strategic game-changer. This blog explores its pivotal benefits, highlighting how it drives innovation and scalability while reducing costs.
5 March 2024
As the dust settles on the start of our podcast journey, we take a look back at some of the best bits from our first series of In Conversation with CloudSense, featuring our very own Vish Kumar, Senior VP of Product Management.
4 March 2024
In today’s competitive landscape, ensuring that your sales teams have the tools and resources they need to excel is paramount. Sales professionals often encounter productivity challenges stemming from overly intricate systems and manual tasks.
19 February 2024
The media landscape this year continues to evolve at a rapid pace, presenting various opportunities, but also challenges for publishers, advertisers and media organizations. The core question in the media world is “how do we effectively reach audiences online, and deliver measurable results?”
5 February 2024
In this era of digital consumerism1, the expectation for seamless access to consistent product information is essential. At the heart of any thriving business lies the product catalog, serving as its backbone.
22 January 2024
With the right B2B order management software, businesses can achieve the following:
28 November 2023
Third-party cookies have been advertisers’ primary strategy for collecting user data and tracking behavior for many years.
6 November 2023
Today’s customers are a greedy bunch: demanding a greater range of products, delivered faster than ever before. What’s more, they expect to be able to buy through whichever channel is most convenient to them. As many as 80% of buyers1 say the experience a company offers is as important as its product or services.
17 July 2023
As many as 90% of businesses1 are thought to be holding themselves back by relying on outdated tech stacks. US businesses2 lose up to $1.8 trillion yearly in wasted productivity due to obsolete technology. This is just one of the reasons why transformation is on people’s minds: to remove the waste in the end-to-end journey.
12 June 2023
Rapid technological evolution and expanding consumer expectations have dramatically transformed the processes that feed into order fulfillment; the order management lifecycle has become more complex and incorporates more components than ever before.
17 April 2023
Success in today’s competitive business landscape is harder than it has ever been. Businesses are under pressure from rising costs, cuts in consumer spending and on-going economic volatility.
27 March 2023
The last few years have been chaotic to say the least, leaving media organizations struggling to adapt to changes in audience behavior. The industry has suffered additional blows, thanks to economic uncertainty, the demise of third-party cookies, and budget cuts.
16 January 2023
With fast-evolving technology, ever-rising consumer expectations, products launching competition as intense as ever, businesses need an agile solution to make it through the economic challenges of 2023. To add to the pot, businesses are juggling building products, determining prices, integrating data, creating quotes and managing customer relationships.
19 December 2022
As we face an unstable economic climate and recession, businesses worldwide need to act quickly to weather the storm. In particular, enterprises need to prevent their key players from being held back by standard challenges that will only be exacerbated by these financial pressures.
12 December 2022
As we face down an unstable economic climate and recession, businesses worldwide need to act quickly to weather the storm. In particular, enterprises need to prevent their key players from being held back by the common challenges that will only be exacerbated by these financial pressures.
5 December 2022
As we face down an unstable economic climate and recession, businesses worldwide need to act quickly to weather the storm. In particular, enterprises need to prevent their key players from being held back by standard challenges that will only be exacerbated by these financial pressures.
28 November 2022
As we face an unstable economic climate and recession, businesses worldwide need to act quickly to weather the storm. In particular, enterprises need to prevent their key players from being held back by standard challenges that will only be exacerbated by these financial pressures.
29 June 2022
Organizations and their sales personnel are often held back by legacy architecture with disconnected data and systems that force them to undertake tedious, repetitive, mundane manual tasks that consume their day and hinder their productivity. As a result, customers are no longer satisfied with the speed at which they receive quotes, having a negative push on profitability.
28 June 2022
Today’s business climate is more agile than ever before, with digital transformation forcing companies to rethink what they sell, and how they sell it. Consumers are demanding more, B2B sales across industries are becoming more complex, and companies are feeling the pressure to deliver. Cue Configure, Price, Quote: a suite of applications that help transform the complex process of configuring products and services into a simple and straightforward one.
23 June 2022
Time management is essential – especially for your sales team.
10 June 2022
Earlier this year, CloudSense hosted a media-themed roundtable event in the Asia-Pacific region, with attendees from Australia, New Zealand, Singapore and more. Our speakers had excellent media credentials: David Rowley, Senior director of data and identity product platforms, products, and platforms at NewsCorp USA, and Carolina Fernandez, Platform solutions consultant for AdForm, and former Director for customer success and Ad Operations at Advanced Local/Condé Nast. We summarized the key points from the first half of the roundtable in this blog. Below, we’ve put together highlights from the remainder of the event.
24 May 2022
After a successful roundtable event in North America, CloudSense hosted a follow up media roundtable event in the Asia-Pacific region, with attendees from Australia, New Zealand, Singapore and more. The speakers had excellent media credentials: David Rowley, Senior director of data and identity at NewsCorp USA, and Carolina Fernandez, Platform solutions consultant for AdForm, and former Director for customer success and Ad Operations at Advanced Local/Condé Nast. Below, we’ve put together highlights from the event.
18 May 2022
In our rapidly evolving world, businesses are gearing up for digital transformation to evolve in response. They have to: the complex nature of the digital-first landscape makes achieving success more competitive than ever.
4 May 2022
Digital transformations pose a bit of a dilemma to businesses: on the one hand they are vital to ensure that a business stays competitive during times of rapid change; on the either hand, they also carry a risk of failure that makes hesitancy understandable.
8 April 2022
Since CloudSense started, we’ve been proud to be 100% Salesforce-native. From day one, we’ve focused on adding functionality to Salesforce to help organizations in a growing range of industries to take Salesforce further.
21 March 2022
In today’s hyperconnected world, collecting consumer data from every touchpoint is essential. From changes in privacy regulations, GDPR and the demise of cookies, the saying that “change is the only constant” remains an undeniable truth within the media industry.
14 March 2022
Global analyst firm, Info-Tech Research Group recently performed an extensive analysis of the CPQ market, collecting end-user feedback on providers to determine their performance along a variety of metrics, including Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend.
28 February 2022
We have recently explored how the past few years have ushered in major changes to the media ad sales space: the digitization of audience consumption habits has accelerated, print and other traditional media types have waned, and marketing departments find themselves having to do more with less and re-focussing their strategy on digital advertising, as budgets were slashed.
10 February 2022
On 7 December 2021, CloudSense hosted an exclusive roundtable event led by LiveIntent CMO Kerel Cooper and CloudSense VP of Media Solutions Stuart Schauman. Together they explored the many challenges and changes facing the publishing industry, particularly as they impact return on investment and profitability.
24 January 2022
In the digital-first world that we live in, customers expect businesses to go the extra mile to accommodate their wants and needs. One important way of doing that is keeping them informed with automated messages not only through email, but directly to their phone via SMS and WhatsApp.
7 January 2022
Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.
9 December 2021
It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad sales landscape.
1 November 2021
Whether you are on a diet or not, the constant reminders of - and pleas to consent to - cookies as we navigate the internet are something we all became quietly resigned to in recent years.
7 October 2021
Advertising - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.
10 September 2021
The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.
2 September 2021
The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising.
1 September 2021
How we consume media, the delivery of media and the way we pay for media is always changing. So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.
24 August 2021
We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales.
30 July 2021
Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.
19 May 2021
A poorly integrated patchwork of systems is a common problem for Media businesses.
29 April 2021
Managing complex quotes is a challenge at the best of times.
13 April 2021
There’s no pressing pause on technology’s progress. So your sales process should only be going in one direction: faster, more personalized and more digitized. (Ok, make that three directions.)
24 March 2021
Waves of digitalization continue to wash over the Media industry.
7 December 2020
The build vs buy software dilemma. It’s a decision you can spend days deliberating as you weigh up the pros and cons.
16 November 2020
You’ve given the green light on your Configure Price Quote (CPQ) project – or you’re not far from it. Congratulations! You’ll soon be sealing deals and reaping the rewards CPQ can offer your business.
29 October 2020
Deal or no deal? It doesn’t have to come down to chance.
30 September 2020
Configure price quote, or CPQ, is big business.
18 August 2020
When someone says delivery, you probably picture a mailman at your door with a parcel.
15 July 2020
Nowadays we don’t buy, we subscribe. From cars and clothes, to co-working spaces.
9 June 2020
In the past, online self-service was seen as inconvenient. It was faster and easier to rely on a person, rather than often slow and erratic technology.
21 May 2020
Ever clicked on a company’s website only to be sent to a blank loading page? Or been faced with a lengthy online checkout? If so, you’ve experienced customer friction.
7 May 2020
Customers have been forced online faster than anyone could have anticipated. This accelerated digital demand has made Digital Commerce even more vital to your business’ success – now and in the future.
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