CloudSense blog

Whether your preferred term is Configure Price Quote, Quote-to-Cash, Order Management or Product & Pricing Solution, CPQ is an increasingly vital tool for any business selling complex configurable products.

With audience expectations higher than ever in this digital age, publishers are under more pressure to reel their audiences in, maintain loyalty and reduce churn.

Driving productivity, whether from your employees, outsourced organizations, or even machines, is vital to keeping media companies profitable in today’s competitive landscape.

Although the accelerated digitization of the modern business and commercial landscape appears to be making things more complex, CPQ solutions in fact bring simplicity and uniformity to systems before they become too cumbersome.

With over 10 years of experience delivering successful digital transformations for Telecoms and Media businesses, CloudSense have seen first-hand the kinds of pitfalls that digital transformations can fall into.

With Salesforce, CloudSense, and our native solution, organizations have access to a powerful platform. By combining to remove IT worries and reinvent end-to-end sales processes and order management, our customers can rely on us to deliver sales transformation

With the clock ticking on third-party data, publishers are having to rethink their data strategy. First, second and zero-party data are now becoming publishers’ most trusted weapon, providing new opportunities for maximizing ad sales.

After an in-depth analysis of CPQ customer attitudes, CloudSense’s commitment to close customer relationships, high-level support, and ongoing innovation place them at the top of the pile among their peers.

In order to compete in an increasingly complex and multifaceted digital ad sales environment, advertisers want nothing more than flexibility and a wide variety of options. Publishing platforms need to be able to meet those needs to thrive

Here are some highlights from our exclusive virtual roundtable event from December 2021, with LiveIntent CMO Kerel Cooper and CloudSense VP of Media Solutions Stuart Schauman

With 90% of text messages read within 3 minutes of delivery, automated messaging has proven to be an effective method for mass communication, allowing businesses to both engage with consumers, and solve problems they may face.

After yet another tumultuous year, we find ourselves in 2022, hoping for a return to normal. But what even is “normal” in an ever-changing media landscape? We look at some of the lessons for 2021 and resolutions for 2022.

The last couple of years have accelerated the shift towards a digital-first world for publishers, placing new pressures on their ad sales operations systems. This is particularly true for SMB publishers, who have an uphill struggle ahead. MediaRapid is their lifeline.

The pandemic hit the gas pedal on a lot of emerging trends in the media sales industry, changing the landscape forever, and publishers are going to have to act fast to secure ongoing revenue growth.

Third-party cookies are on the way out, cutting off a major route to effective targeting for advertisers. But that doesn’t mean the end of effective advertising, and advertising sales.

The last two years have seen budget cuts hit marketing departments, which have in turn impacted what advertisers prioritize. Here we have a look at what has happened, and how you can respond most effectively.

As the media landscape becomes more complex - especially digitally - advertisers are increasingly expecting a broad and configurable range of advertising options from vendors. Media sales vendors need to understand why, and how they can meet that demand.

How to navigate the key phases of implementation of a new ad sales and operations platform.

Get the highlights from our latest webinar with Adweek, as we sat down with Marvin Walstra, Back Office Application manager at DPG Online Services.

While primarily designed to help your sales department sell, an all-in-one solution can have a positive impact on a range of important departments in your organisation.

Explore why relying on too much ad tech creates a load of different problems and what you can do to solve them. 

Explore how a central hub streamlines and automates your end-to-end ad sales lifecycle for ad booking success.

Check out this infographic to see how your business could benefit from replacing your spreadsheets with a Configure Price Quote (CPQ) solution.

Explore these 8 key pieces of functionality any future-proof CPQ provider should have – from integration with your other tech to a slick user experience.

Explore these 5 strategies successful Media organizations are following to see how you can thrive in the digital ad sales landscape.

We've gathered 31 CPQ stats to give you a clear overview of CPQ – from why it matters, to the benefits of implementing it into your business.

Explore these 6 factors to help decide whether you should buy an external SaaS platform or build your own software in-house.

Explore our tips for a successful CPQ implementation so you can reap the rewards CPQ has to offer sooner.

Explore 3 key CPQ benefits that could bring your business increased productivity, performance and profits.

Explore these 11 common signs you need CPQ to see whether the software is the right fit for your business.

Gartner's Magic Quadrant for Configure, Price and Quote Application Suites reveal CPQ is growing faster than ever – here's why.