CloudSense blog

Browse our blog for unmissable CPQ, Order Management and customer experience tips and insights to help your business along the path to greater productivity and profits.

  • 5 minute read
  • Jan 14, 2022

Why this is a pivotal moment for Cloud Communications

An important, although perhaps predictable, phenomenon of the past two years has been that the changes in business and consumer behavior that emerged in the wake of the pandemic seem to be sticky. 

  • 5 minute read
  • Jan 7, 2022

Media publishers’ lessons from 2021 and resolutions for 2022

Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.  

  • 5 minute read
  • Jan 7, 2022

Energy and utilities providers’ lessons from 2021 and resolutions for 2022

Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.  

  • 4 minute read
  • Jan 7, 2022

The telco industry’s lessons from 2021 and resolutions for 2022

Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.  

  • 2 minute read
  • Jan 6, 2022

MediaRapid: a lifeline for small-to-medium publishers’ ad sales and operations

The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.

  • 3 minute read
  • Dec 17, 2021

Challenges to telco in the post-Covid world

The sudden shift in everyone’s lives that Covid brought about cemented the vital importance of the telecommunications industry in keeping societies, governments and businesses connected during crisis periods, and a new landscape has emerged in its wake.

  • 1 minute read
  • Dec 9, 2021

Enabling revenue growth with digitized ad sales

It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad sales landscape. 

  • 2 minute read
  • Dec 9, 2021

Is your utilities company fit for the future?

Energy and utilities providers currently face a number of tough challenges: ongoing deregulation driving up competition between providers, ever-escalating customer expectations and broader scrutiny into green credentials.

  • 6 minute read
  • Nov 23, 2021

How digitization is unlocking value for utility providers

Although much energy news in recent months has been rather gloomy, with the United Nations Climate Change Conference (COP26) eliciting a sometimes frosty reception and accusations of hypocrisy, as well as the unfolding energy crisis particularly affecting Europe and China, developments in the digital space give reasons for optimism.

  • 4 minute read
  • Nov 9, 2021

How telcos can maximize ROI from 5G

It’s easy to feel a bit sorry for 5G: its potential is enormous, but it was dealt a massive PR blow over the past two years thanks to hare-brained conspiracies and misinformation linking it to the transmission of Covid.

  • 4 minute read
  • Nov 1, 2021

Cookie cutter: what the end of third-party cookies spells for media sales vendors

Whether you are on a diet or not, the constant reminders of - and pleas to consent to - cookies as we navigate the internet are something we all became quietly resigned to in recent years.

  • 3 minute read
  • Oct 29, 2021

Challenges and opportunities on the horizon for B2B telecommunications providers

The B2B telecommunications world is currently experiencing a set of interesting upheavals. 

  • 6 minute read
  • Oct 19, 2021

4 reasons your business needs price plan  recommendations

Everybody loves a good deal, whether buying for ourselves, friends and family, or our work – we all want the best value for money.

  • 3 minute read
  • Oct 18, 2021

Tech, people and data: top priorities for modern energy and utility companies

We recently took a deep dive into the issue of energy deregulation, exploring three case studies of liberalized markets (in Sweden, Japan and the United States) to learn more about the challenges, pitfalls and opportunities that deregulation can bring.

  • 4 minute read
  • Oct 12, 2021

Telcos and OTT applications: Compete, Partner or Accept?

Remember all the hand-wringing we did back in the 2000s about “text speak corrupting the language of the younger generation”? You don’t really hear those complaints any more - so what happened?

  • 5 minute read
  • Oct 7, 2021

How advertisers are responding to the “new normal”

Advertising - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.

  • 1 minute read
  • Sep 29, 2021

How to succeed in a deregulated energy and utilities market

The ongoing energy crisis impacting the UK - one of the most deregulated markets in the world - has taken some major scalps including Avro Energy, Green Supplier Limited, Utility Point and People’s Energy, and led to a spate of panic buying leaving up to 90% of fuel stations in major cities dry.

  • 3 minute read
  • Sep 20, 2021

Hybrid working: a major opportunity for CSPs

If you cast your mind back to pre-2020 times, “hybrid”, “agile” or “flexible” working was already becoming a major selling point for companies to employees.

  • 4 minute read
  • Sep 10, 2021

How to give your customers exactly what they want from advertising

The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.

  • 5 minute read
  • Sep 2, 2021

Smooth operations: secrets of a successful ad platform transformation

The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising


  • 5 minute read
  • Sep 1, 2021

How publishers are transforming their sales operations

How we consume media, the delivery of media and the way we pay for media is always changing. 

So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.

  • 4 minute read
  • Aug 24, 2021

How an all-in-one ad operations solution benefits multiple departments

We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales

  • 4 minute read
  • Aug 13, 2021

How energy providers can innovate to meet customer expectations

Some things appear paradoxical at first, but make more sense upon further reflection. For example: the more essential a product or service is, the less effort is required to convince the public to purchase it.

  • 2 minute read
  • Aug 4, 2021

How Telcos can improve B2B buying journeys

Telcos all over the world are chasing new ways to add value to their offerings. 

  • 5 minute read
  • Jul 30, 2021

Falling over with too much ad tech?

Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.

  • 8 minute read
  • Jul 22, 2021

Why CSPs need to tap into the 5G opportunity

5G technology promises a whole new level of hyperconnectivity and innovation across the board.

  • 4 minute read
  • Jul 16, 2021

3 ways CSPs can accelerate their B2B revenue growth

Traditionally, most global Communication Service Providers (CSPs) have always focused on the B2C market. 

But times are changing – telcos are shifting from consumer to enterprise.

  • 5 minute read
  • Jun 25, 2021

Measuring up to customer expectations in today's energy world

It’s safe to say that Utilities companies aren’t known for their stellar customer experience (cx). In fact, Utilities lag behind other industries when it comes to digital experience. 

  • 5 minute read
  • Jun 21, 2021

Capturing value in the booming B2B enterprise market

As emerging digital technologies drive service and business model innovation the enterprise B2B space in Telecommunications is booming.

  • 5 minute read
  • Jun 3, 2021

4 foundations for B2B growth in Telecommunications

The B2B Telco market sits on the cusp of an exciting new era. 

There are golden opportunities for any CSP set up to support your B2B customers’ ambitions with 5G and cloud services.

  • 3 minute read
  • May 19, 2021

Why a central hub is the secret to ad booking success

A poorly integrated patchwork of systems is a common problem for Media businesses.

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