4 reasons your business needs price plan recommendations
Everybody loves a good deal, whether buying for ourselves, friends and family, or our work – we all want the best value for money.
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We recently took a deep dive into the issue of energy deregulation, exploring three case studies of liberalized markets (in Sweden, Japan and the United States) to learn more about the challenges, pitfalls and opportunities that deregulation can bring.
Remember all the hand-wringing we did back in the 2000s about “text speak corrupting the language of the younger generation”? You don’t really hear those complaints any more - so what happened?
Advertizing - for better or worse - is an inescapable part of modern life, but it’s sobering to learn quite how much our exposure to it has grown in just a few decades.
The ongoing energy crisis impacting the UK - one of the most deregulated markets in the world - has taken some major scalps including Avro Energy, Green Supplier Limited, Utility Point and People’s Energy, and led to a spate of panic buying leaving up to 90% of fuel stations in major cities dry.
If you cast your mind back to pre-2020 times, “hybrid”, “agile” or “flexible” working was already becoming a major selling point for companies to employees.
The ongoing proliferation of media channels that businesses can advertise through has given marketers more choice than ever in how they promote their products and services. This has compelled them to think more strategically - scientifically, even - about the specific media channels they choose to employ.
The publishing and advertising landscape has undergone massive changes in the past quarter of a century, and even to this day digitization is exerting unexpected forces on the industry, e.g. the predicted accelerated growth of VR advertising and e-sport advertising.
How we consume media, the delivery of media and the way we pay for media is always changing.
So it’s no surprise the industry is undergoing major transformation with new trends, new processes and new technologies.
We’ve written before about the risks of running a patchwork of unrelated systems for your ad operations, and how a central hub can help media organizations streamline their ad sales.
Some things appear paradoxical at first, but make more sense upon further reflection. For example: the more essential a product or service is, the less effort is required to convince the public to purchase it.
Telcos all over the world are chasing new ways to add value to their offerings.
Fulfilling your entire ad sales cycle means you’ll need to integrate with other systems. And as digital advertising has boomed, so has the amount of ad tech available.
5G technology promises a whole new level of hyperconnectivity and innovation across the board.
Traditionally, most global Communication Service Providers (CSPs) have always focused on the B2C market.
But times are changing – telcos are shifting from consumer to enterprise.
It’s safe to say that Utilities companies aren’t known for their stellar customer experience (cx). In fact, Utilities lag behind other industries when it comes to digital experience.
As emerging digital technologies drive service and business model innovation the enterprise B2B space in Telecommunications is booming.
The B2B Telco market sits on the cusp of an exciting new era.
There are golden opportunities for any CSP set up to support your B2B customers’ ambitions with 5G and cloud services.
A poorly integrated patchwork of systems is a common problem for Media businesses.
Managing complex quotes is a challenge at the best of times.
CSPs have a lot to live up to.
Easy to use, digital and hyper-personalized B2B experiences are now baseline expectations.
There’s no pressing pause on technology’s progress.
So your sales process should only be going in one direction: faster, more personalized and more digitized. (Ok, make that three directions.)
Waves of digitalization continue to wash over the Media industry.
Operational efficiency isn’t a glamorous initiative.
It doesn’t muster the same as excitement as a new product launch or next-gen tech feature.
But it’s time that changed.
Delivering the right digital experience for your customers has never been more important. It’s also never been more difficult.
Your Utilities company is subject to a surging current of change. (First and last pun, we promise.)
The build vs buy software dilemma.
It’s a decision you can spend days deliberating as you weigh up the pros and cons.
You’ve given the green light on your Configure Price Quote (CPQ) project – or you’re not far from it.
Congratulations! You’ll soon be sealing deals and reaping the rewards CPQ can offer your business.