Salesforce has become synonymous with growth.
The numbers show the company is skyrocketing in its own right. But, as Salesforce is quick to point out, its progress is inextricably linked to its customers’ and partners’ success.
And, with the Salesforce ecosystem predicted to generate $859 Billion in new business revenue between 2016 and 2022, there’s plenty of prosperity to go around.
So, where are these impressive numbers coming from? What is it that Salesforce is doing so right?
Put the marketing aside and Salesforce’s success stems from the way it helps both its customers and partners grow at a rate they couldn’t do alone.
Salesforce’s success stems from the way it helps both its customers and partners grow at a rate they couldn’t do alone.
This ability to promote growth, like a super-strength enterprise fertiliser, is rooted in Salesforce’s platform.
The Salesforce platform allows organizations to focus on business processes and concepts, rather than worrying about IT. This liberates businesses to invest time and money into the areas that help you outstrip the competition, rather than on the understanding and implementation of technology.
This has made the Salesforce platform a breeding ground for innovation. And that doesn’t just apply to its customers...
While Salesforce is forever increasing its capabilities, the platform alone can’t fulfill every customer need for every industry. That’s where it’s partnership ecosystem and the likes of CloudSense come in.
Since CloudSense started, we’ve been proud to be 100% Salesforce-native. From day one, we’ve focused on adding functionality to Salesforce to help organizations in a growing range of industries to take Salesforce further.
As one of the largest Salesforce ISVs, we thought it was high time to explain the key reasons why CloudSense selected Salesforce as our platform of choice.
Being Salesforce-native isn’t the be all and end all
This one's a curveball given the nature of the blog, but we're nothing if not balanced.
Selecting a Salesforce-native app is no guarantee for success.
There are plenty of ill-conceived native apps and brilliant non-native Salesforce applications. The likes of Docusign, Conga and Box are well-known, proven and non-native.
While these apps aren’t built on the Salesforce platform, they still integrate with Salesforce and perform admirably in providing the added functionality they specialize in. We wouldn’t integrate with non-native apps – or use some of them ourselves – if they didn’t.
In the same breath, our platform wouldn't be built on Salesforce if we didn’t believe it lets us offer our customers an edge.
Here’s a few key ways being Salesforce-native helps CloudSense and our customers.
1. Leveraging Salesforce’s core capabilities
Just as Salesforce’s core capabilities help your organization focus on innovation, it does the same for its partners.
Salesforce’s platform has solved questions around the likes of user profiles, hierarchies, security, redundancy and reporting. As a native solution, our tight integration means we can immediately make use of these features that have already addressed a lot of customer pain points already.
With these areas taken care of, rather than reinventing business processes, we can focus on building the additional functionality that our customers need on top of what Salesforce offers.
2. Engendering trust
Salesforce is the biggest cloud Enterprise CRM system in the world, and its used by the majority of Fortune 100 companies. This level of adoption would never have happened if the platform wasn’t extremely reliable and secure.
As a native application, the reliability, infrastructure and security you get from Salesforce is inherent in our own solution.
We abide by Salesforce best practice as well as the rules and security settings you set within Salesforce. And, unless you export it, all your data also remains securely held within Salesforce – rather than an external server.
With data security and a scalable, always-on service, native solutions provide priceless peace of mind.
3. Familiar user experience = fast adoption
It makes sense that most organizations looking for a Salesforce-native application already use Salesforce.
CloudSense’s uses the same user interface (UI), built using the Lightning Design System, as Salesforce. This means there’s no need to adjust to new UIs. The familiarity and increased efficiency makes CloudSense easy to pick up, reducing adoption time and lowering training costs.
If an organization is looking to implement Salesforce and CloudSense at the same time, the seamless nature of the platforms means users can learn to use both simultaneously.
4. Seamless integrations
CloudSense has a tight integration with Salesforce’s products and processes. So whether it’s your approvals, forecasting and opportunity management or leads automatically turning into opportunities in Sales cloud – you know the data is always accurate.
Vitally, the unobstructed and instant flow of data into common analytics across Salesforce products gives you real-time insights and reporting. Using a single data source also minimizes the need for synchronising databases, eliminating the problems this can present.
These smooth integrations apply between all Salesforce-native apps, making it simple to build a modular platform that addresses all your business needs using Salesforce’s Appexchange.
5. Rapid access to upgrades
Salesforce releases three upgrades per year. The ‘Winter’ release is followed by ‘Spring‘ and ‘Summer’ to continually optimize the platform and add new functionality.
CloudSense’s releases follow the Salesforce release pattern, with upgrades scheduled for the month following the corresponding Salesforce release.
By remaining in line with Salesforce latest releases we ensure we’re always delivering the latest and greatest your CloudSense and Salesforce platform can deliver.
6. Harnessing the likes of Heroku
Salesforce’s platform is always evolving and growing, whether its through acquisitions or development. The addition of Heroku in 2010 is a good example of how Salesforce’s growth helped us to innovate on top of the platform.
As a native solution we’ve leveraged Heroku to further enhance our capability and deliver extremely fast transaction response times under the high transaction volumes associated with large consumer-facing eCommerce sites.
7. Instant access to 4th Industrial Revolution technology
As customer expectations grow, organizations have to use next-generation technology to meet demands.
Salesforce are leading the way in the 4th Industrial Revolution with the likes of its artificial intelligence engine, Einstein, and Salesforce IoT. Through our seamless integration we can instantly harness these developments and use them within our solution for customers.
For example, our new proactive customer experience solution, built with Incognito for Communications Service Providers, makes the most of Einstein and Next Best Action to deliver a holistic, proactive digital customer experience.
8. A single end-to-end platform
We’ve saved the best of our Salesforce-native benefits for today’s organizations until last.
To provide the seamless, personalized experience your customers want, 360-degree visibility of customer data and interactions is a must. Alongside this, you need an uninterrupted view of your entire commercial lifecycle – from product catalog and pricing, through the sales process to order management.
Our native platform adds the functionality to Salesforce that our customers in Communications, Energy, Media, Logistics, Government, Business Services and beyond need to gain this visibility and effectively deliver the full customer lifecycle.
Our native platform adds the functionality to Salesforce need to gain this visibility and effectively deliver the full customer lifecycle.
Specifically we extend Salesforce’s capabilities with native Order Management, Configure Price Quote (CPQ), Pricing Management, Contract Lifecycle Management, eCommerce and Product Catalog. By integrating with downstream systems, such as Enterprise Resource Planning Systems (ERPs), and keeping relevant commercial information readily accessible in Salesforce, we ensure customers can sell more effectively, provide exceptional experiences and maximize customer lifetime value.
With all data and functionality easily accessible in a single place, our customers have that genuine single platform they need to excel.
As well as improving visibility and data access, using an end-to-end platform means there’s no need to switch between different systems – this brings a tangible difference to speed, accuracy and the final customer experience.
With Salesforce, CloudSense, and our native solution, organizations have access to a powerful platform. By combining to remove IT worries and reinvent end-to-end sales processes and order management, we let enterprises focus their resources on what they do best – innovating, growing and delighting customers.