CloudSense, the leading provider of next generation order management in the Cloud and Zuora, the leading subscription commerce Cloud business have today unveiled an end to end, Order to Cash solution in the Cloud.

At Dreamforce on Thursday, during the Media and Communications key note, both companies shared the stage to demo their end to end solution.

The finale of the session demonstrated in real time how advanced order management processes can be socially enabled and chat their status in real time back to the business.

Steve Mannel, the Global Senior Director of Media & Communications at Salesforce.com concluded to the audience in the auditorium that he was “…incredibly inspired by what CloudSense and Zuora are doing…” The proposition has the potential to disrupt the B/OSS market by offering a proven Cloud based alternative to tradition on premise solution.

Richard Britton, Managing Director at CloudSense commented afterwards, “The world has changed with the arrival of the subscription economy. Consumers want more choice which requires more rapid product launch and change and they want to be able to subscribe on demand rather than buy. This is placing huge pressure on the back office and so the Order to Cash solution, demonstrated in the CloudSense and Zuora collaboration today, represents a step change for the back office and a turn key solution for technology, media and communications industries…”