The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.
As we explained in our recent paper in partnership with ad operations experts AdMonsters, the past couple of years have been “more of an accelerator for the ad industry than a reset, hurling brands and publishers ahead of shifts that analysts had predicted would come a few years later”.
All of this has marketers in a scramble to rethink what they value from advertising.
Furthermore, per a recent Gartner investigation, 2021 saw a significant drop in marketing budgets. However, despite the drop, the lion’s share of that budget has been allocated to the digital side of things, with 72.2% devoted to pure digital channels.
This shift towards digital is also reflected in Global Industry Analysts Inc’s report that digital advertising and marketing will grow to $786.2 billion globally by 2026, including a huge $521.5 billion for display.
This acceleration towards the digital has implications for all publishers, who need to be able to offer the best advertising opportunities to their customers as possible, quickly and efficiently. This presents a particular challenge to small-to-medium-sized publishers, who are often relying on manual order management processes that slow them down, and increase the chances of human error.
But updating existing or legacy systems is a time-consuming and daunting process, especially for businesses with small margins who cannot afford to take such a risk.
CloudSense understand this catch-22 situation: either enter into a risky digital transformation, or get left behind.
For this reason, CloudSense has launched MediaRapid, designed as an all-in-one, out-of-the-box solution for SMB publishers to modernize their ad sales operations with minimal risk, and allow them to innovate into the future. See our video demonstration below:
MediaRapid incorporates all the tools to manage the complete ad sales cycle in a single place, and automates workflows wherever possible for an efficient, end-to-end ad sales journey.